“We are an incredible team of athletes, artists, writers, designers, musicians and countless other creators. “We started this company with the tagline ‘More Than an Athlete,’ which still defines everything we do to this very day,” Carter said in a statement Thursday. ![]() The company has a first-look scripted TV deal with ABC Studios and a first-look film deal with Universal Pictures, with a couple of projects currently in the works. SpringHill’s projects have included the recently released Space Jam: A New Legacy, as well as projects for HBO and Netflix and commercial partnerships with companies like Procter & Gamble and JPMorgan Chase. And with Nike, SpringHill will work on “new and innovative ways to empower athletes globally to tell their stories.” In the case of Epic, the creator of the smash hit game Fortnite, it will “bring unique content to the metaverse.” With Fenway, it will include creating content around the company’s sports brands (which also include Liverpool F.C.). The company will also be working with its investors to help their respective businesses. LeBron James, Peyton Manning and the Obamas Planning 'Quarterback'-Style NBA Docuseries In addition to helping fund an international expansion, SpringHill says it will use the infusion of cash on “acquiring valuable new IP, pursuing synergistic M&A and investing in emerging creators.” ![]() James and Carter will remain majority owners of the company. Investors in the new round include Gerry Cardinale’s RedBird Capital (which is leading the investment round), the athletic apparel giant Nike, Boston Red Sox owner Fenway Sports Group and video game studio Epic Games. The game has changed, and it's more captivating than ever.SpringHill, the content and consumer product company founded by NBA superstar LeBron James and Maverick Carter, has raised a new round of financing that values the company at $725 million. ![]() As these athletes and celebrities navigate their way through this uncharted territory, we, the audience, have front-row seats to witness the dawn of a new age in media and entertainment. This is not just an evolution it's a revolution - a paradigm shift from traditional media practices to a more inclusive, diverse, and authentic media landscape. In the coming years, we can anticipate these figures leveraging their star power and influence to attract high-profile projects, establish strategic partnerships, and shape cultural narratives in a more profound manner. So, what does this mean for the future? The emergence of athletes and celebrities as media powerhouses signifies a new era in the entertainment industry. Athletes aren't just producing and showcasing content they're stimulating dialogue, sparking discussions, and cultivating a sense of community. ![]() These elements underscore the multifaceted nature of these ventures. It features panel discussions with prominent athletes like Joel Embiid and Kayvon Thibodeaux, and will host a live podcast recording of The Draymond Green Show. The Uninterrupted Film Festival isn't solely about films. The event aims to spotlight creators who "inspire the athlete mindset and ignite change through compelling stories." This illustrates that James's ambitions extend far beyond simply hosting content - he's leveraging his platform to empower other athletes and creators, fostering a culture of inclusivity and diversity in the industry. It was recently announced that SpringHill will co-host a film festival in Los Angeles with Tribeca Enterprises, called the Uninterrupted Film Festival.
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